Organic social media agency · Montreal

We run your social media. You run your business.

Stellica plans, films, edits, posts and optimizes short-form content for Montreal businesses that want to show up online every week.

Book a Call See Our Work

The application takes about two minutes.

The problem

Social media rarely fails. It fades.

It starts with good intentions and a posting plan. Then the business gets busy, filming gets pushed and editing drags on.

Posting activity

Posted Planned, missed

MTWTFSS

Week 1Week 12

Week 1
New plan. Three posts a week.
Week 3
Business gets busy. Posts slip.
Week 5
Ideas start running out.
Week 8
Footage sits unedited.
Week 12
The account goes quiet. Again.

Illustration of a typical pattern

Stellica replaces that chaos with a system.

The Stellica System

Six stages. Every month. No gaps.

From deciding what to say to deciding what to make next.

01
Strategy
We define what your brand should be known for, who it's speaking to, and which content can realistically win in your market.
- Content pillars
- Audience & positioning
- Platform plan
Content strategy
Sample
Content pillars
Behind the scenes
Expertise & education
Customer stories
Offers & moments
Audience
Locals, regulars & first-timers
Known for
The obvious choice nearby
02
Planning
Every month starts with a calendar of concepts, hooks, scripts and a filming plan. You approve it before anything is shot.
- Monthly calendar
- Hooks & scripts
- Shot lists
Content calendar
Month view
MTWTFSS
1Reel
2
3Reel
4
5Carousel
6
7
8Reel
9
10Reel
11
12Story
13
14
15Reel
16
17Carousel
18
19Reel
20
21
22Reel
23
24Reel
25
26Story
27
28
29Reel
30
Hooks & scripts ready for approvalReview
03
Production
Our team films on-site, on a schedule. Content gets made because production is booked, not because someone found a free afternoon.
- On-site filming
- Direction on camera
- B-roll library
Shoot day
On-site
Call time
9:00
Location
Your space
Crew
2 people
Shot list
Opening hook, wide
Product close-ups
Team interview, A-roll
Service in action, B-roll
Founder talking head Rolling
04
Editing & Revisions
Edited to platform standards, delivered for review, and revised when needed. You approve everything before it goes live.
- Short-form edits
- Captions & covers
- Review rounds
Edit review
Version 2
Hook on screen
You · 0:02
Can we tighten the intro?
Stellica · Editor
Done. Cut straight to the hook in v2.
Approved
05
Publishing
Approved content is scheduled and published on a steady cadence. No drafts left sitting in a folder.
- Scheduling
- Captions & hashtags
- Account upkeep
Publishing queue
This week
IG
Behind the scenes
Mon · 11:30
Published
TT
Behind the scenes
Mon · 18:00
Published
IG
Customer question
Wed · 12:00
Scheduled
YT
Before & after
Thu · 17:00
Scheduled
IG
Team spotlight
Fri · 11:30
Scheduled
06
Optimization
We review performance monthly, find the formats and hooks that work, and build next month's plan around them.
- Monthly report
- Winning formats
- Next-month priorities
What's working
Illustrative
Performance by format
Behind the scenesDouble down
Customer questionsKeep
Before & afterKeep
Trend formatsRetire
Next month
More of what wins. Less of what doesn't.

Content strategy

Sample

Content pillars

Behind the scenes
Expertise & education
Customer stories
Offers & moments

Audience

Locals, regulars & first-timers

Known for

The obvious choice nearby

100M+ views generated

The case studies below show how we approach different brands, from the first strategy session to what we do more of next.

All work

Instagram insights for all content over 90 days, showing views, net followers, viewers and views by content type

Instagram account overview, last 90 days

International donut brand

Homies Donuts

Homies Donuts is an international donut brand whose social media presence was built from the ground up by Stellica Media. We run the full content operation across TikTok and Instagram.

Challenge: There was no existing page or content system to improve. Stellica built the social presence from zero, including the audience, content style and posting system.
Approach: We built a consistent short-form content system around repeatable formats, strong hooks and ideas designed to generate both reach and real customer interest.

Instagram views

Last 90 days

View case study

Instagram insights for a Maison Local Reel, showing likes, comments, reposts, shares, saves, views, viewers, average watch time and follows

Top-performing Reel insights

Clothing brand

Maison Local

Maison Local is a clothing brand whose social media presence Stellica Media manages across Instagram and TikTok. We handle the full content operation, from strategy and ideation to filming, editing, posting and performance analysis.

Challenge: Before working with Stellica, the page had a smaller audience and no real breakout piece of content yet. The goal was content that could reach significantly more people and turn that attention into in-store traffic.
Approach: We built a consistent short-form content system around simple, repeatable formats that showcase the brand, the clothing and the in-store experience, and are easy to watch and share.

Views on a top-performing Reel

View case study

Instagram video thumbnail from the Seau de Crabe account showing 541K views

Featured Instagram video, 541K views

Seafood boil restaurant

Seau de Crabe

Seau de Crabe is a seafood boil restaurant with an already strong social media presence. Stellica Media added a wider variety of short-form content designed to keep the brand fresh, expand its creative range and produce more viral videos across Instagram and TikTok.

Challenge: Seau de Crabe already had a strong page and an audience that responded well to content. The opportunity was not to rebuild the account, but to introduce more variety and create new formats capable of breaking through at scale.
Approach: We expanded the content mix with a wider range of food, promotional and personality-driven concepts, while keeping the brand’s existing strengths intact.

Views on a featured Instagram video

View case study

Why Stellica

One team. The entire content operation.

Most businesses piece social media together from whoever has time. We bring every part under one roof and take responsibility for all of it.

One partner, not five freelancers
Strategy, filming, editing and posting coordinated by one team.
Strategy and execution together
The people planning the content are the people making it.
Nothing sits in drafts
Filming is booked and approved work goes live on schedule.
Your time is protected
Clear approvals, minimal back-and-forth, no busywork.

How Stellica compares to other ways of handling social media
Capability	In-house	Freelancers	Strategy-only agency	Stellica
Strategy & planning	Partly	Partly	Yes	Yes
Filming	Partly	Yes	No	Yes
Editing	Partly	Yes	No	Yes
Posting & account management	Partly	Partly	No	Yes
Performance-led iteration	No	No	Yes	Yes
One accountable team	Yes	No	Partly	Yes
Consistent monthly output	Partly	Partly	No	Yes

CoveredDepends on time or setupUsually not included

What's included

Everything between “we should post more” and actually posting more.

One team handles all of it. You review and approve.

How it all works together

01
Content strategy
What your brand should say, to whom, and where.
02
Content calendar
A monthly plan you approve before anything is filmed.
03
Ideation
A steady pipeline of concepts, so ideas never run dry.
04
Hooks & scripting
Openings and scripts written to hold attention.
05
Filming
On-site production, scheduled and directed by our team.
06
Talent & models
On-camera talent when the content calls for it.

07
Editing
Platform-native edits with pacing, captions and sound.
08
Revisions
Simple review rounds before anything goes live.
09
Posting
Scheduled and published with captions in your voice.
10
Account management
Profiles kept current, clean and on-brand.
11
Performance analysis
Monthly reporting you can read in five minutes.
12
Doubling down
What works gets repeated and refined. What doesn't gets cut.

FAQ

Questions, answered.

Something else on your mind? Ask us on the call, or apply here.

Growing and established Montreal businesses that care about their brand and want their organic social media managed by a dedicated team.

Ready to stop treating social media like an afterthought?

Apply to work with Stellica. If we're a good fit, you'll choose a time for a strategy call.

Book a Call See Our Work

01
Apply
Two minutes. Tell us about your business.
02
We review
We make sure we're the right fit.
03
Strategy call
Pick a time that works for you.

We run your social media. You run your business.

Social media rarely fails. It fades.

Six stages. Every month. No gaps.

Strategy

Planning

Production

Editing & Revisions

Publishing

Optimization

Results

Homies Donuts

Maison Local

Seau de Crabe

One team. The entire content operation.

Everything between “we should post more” and actually posting more.

Questions, answered.

Who do you work with?

How much of my time does content creation take?

Do you film on-site?

Which platforms do you manage?

Can you guarantee results or viral content?

How soon will we see results?

Ready to stop treating social media like an afterthought?