Seau de Crabe

Create a steady stream of highly shareable short-form content with the potential to go viral.

Seau de Crabe already had a strong page and an audience that responded well to content. The opportunity was not to rebuild the account, but to introduce more variety and create new formats capable of breaking through at scale.

1. 01

   Expand the creative range

   We introduced more variety into the content so the page could stay fresh while still feeling recognizably Seau de Crabe.

2. 02

   Build around strong visual hooks

   Food content has to stop the scroll immediately, so we focused on concepts where the product, offer or visual payoff was clear from the first seconds.

3. 03

   Repeat what earns attention

   When a format or concept performed strongly, we used the underlying pattern as a signal for what to test and build on next.

The account continued producing standout organic content, including multiple Instagram videos reaching hundreds of thousands of views.

• A strong existing page still benefits from introducing new creative formats.
• Variety helps keep a brand fresh without abandoning what already works.
• Strong food visuals and clear hooks can consistently create breakout opportunities.