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Stellica Media
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Homies Donuts logo

International donut brand

Homies Donuts

Homies Donuts is an international donut brand whose social media presence was built from the ground up by Stellica Media. We run the full content operation across TikTok and Instagram.

Industry
International donut brand
Platforms
TikTok, Instagram
Services
Full social media management: strategy, content calendar, ideation, filming, editing, revisions, posting, account management, performance analysis and doubling down on what works.

Instagram views

0

Last 90 days

Net followers

+0

Last 90 days

Views on a top-performing Reel

0

Objective

Build a strong organic social presence from zero, grow a large audience quickly and turn that attention into real-world sales.

Challenge

There was no existing page or content system to improve. Stellica built the social presence from zero, including the audience, content style and posting system.

Strategy

  1. 01

    Repeatable formats

    We developed recurring content concepts that could be produced consistently, instead of relying on one-off ideas.

  2. 02

    Double down on what performs

    We tracked performance closely and repeated or improved the hooks, formats and concepts that drew the strongest response.

  3. 03

    Turn attention into sales

    The goal was never just views. We focused on content that increased awareness, grew the audience and translated into more customers and real sales.

Outcome

One of the strongest outcomes was how quickly the page gained followers, and how that audience growth carried through into real-world sales.

Analytics

Instagram account overview, last 90 days
Top-performing Reel insights

Key learnings

  • Consistency compounds when the content system is built around repeatable formats.
  • Strong concepts should be iterated on, not abandoned after one post.
  • Audience growth is most valuable when it turns into real customer activity and sales.

Ready to stop treating social media like an afterthought?

Apply to work with Stellica. If we're a good fit, you'll choose a time for a strategy call.

  1. 01

    Apply

    Two minutes. Tell us about your business.

  2. 02

    We review

    We make sure we're the right fit.

  3. 03

    Strategy call

    Pick a time that works for you.