Clothing brand

Maison Local

Maison Local is a clothing brand whose social media presence Stellica Media manages across Instagram and TikTok. We handle the full content operation, from strategy and ideation to filming, editing, posting and performance analysis.

Industry: Clothing brand
Platforms: Instagram, TikTok
Services: Full social media management: strategy, content calendar, ideation, filming, editing, revisions, posting, account management, performance analysis and doubling down on what works.

Views on a top-performing Reel

Shares on the same Reel

Saves on the same Reel

Objective

Generate more views and use that attention to bring more people into the store.

Challenge

Before working with Stellica, the page had a smaller audience and no real breakout piece of content yet. The goal was content that could reach significantly more people and turn that attention into in-store traffic.

Strategy

01
Create repeatable formats
We developed recurring concepts that could be produced consistently and adapted to different products, outfits and store moments.
02
Make the content easy to engage with
We focused on simple formats like comparisons, rankings and store-based concepts that naturally encourage people to watch, share and save.
03
Optimize for reach that converts
The goal was never views for the sake of views. We focused on content that could expand awareness of Maison Local and bring more people into the store.

Outcome

Maison Local went from a smaller page without a breakthrough piece of content to reaching hundreds of thousands of people through organic short-form content, with the goal of turning that attention into more in-store traffic.

Analytics

Instagram insights for a Maison Local Reel, showing likes, comments, reposts, shares, saves, views, viewers, average watch time and follows — Top-performing Reel insights

Instagram Reel insights for another Maison Local Reel, showing likes, comments, reposts, shares, saves, views, accounts reached, average watch time, follows and skip rate — Reel insights101K views · 73.6K accounts reached

Key learnings

Simple concepts can outperform more complicated productions when the hook is clear.
Shareable, saveable content can significantly extend the reach of a retail brand.
Strong reach matters most when it creates real interest in the business.

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